Nov 3, 2009

Bike Industry Needs to Spend More on Bike Advocacy

the president of trek bicycles, john burke, presenting his ideas at the taipei cycle show last year. basically, he is saying that the bike industry needs to divert some of their R&D/Advertising dollars towards advocacy efforts that are going on around the world.

makes sense, right? i mean, if you are a bike company, wouldnt you want to support the efforts of those organizations that are trying to get more people on bikes?

found here

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